GET ACCESS TO DATA FROM 300+ ECOMMERCE BRANDS
The DTC Index from Common Thread Collective is a proprietary database of ecommerce benchmarks.
Subscribe today for only $99/mo. and get the data your competitors don’t have.
27 Key Metrics, Updated Weekly
From store CAC to Facebook ROAS, the DTC Index contains charts tracking year-over-year data points from all parts of the funnel.
Explore the chart below to see just a few of the benchmarks in the Index:
The DTC Index aggregates our database of 300+ leading ecomm brands into your clearest window on ecommerce performance:
Browse revenue, conversion, and efficiency charts
across four categories: Total Store Metrics, Facebook Ad Metrics, Google Ad Metrics, and Klaviyo Metrics
View any chart through two timeframes: Trailing 28-Day Year-over-Year and Trailing 12-Month Year-over-Year
Filter data by industry: Health & Wellness, Cosmetics & Beauty, Fashion & Apparel, Food & Beverage, and Home Goods
METRICS INCLUDE:
Store
- Revenue
- aMER
- Spend
- CAC
- MER
- AOV
Facebook / Google
- AOV
- CVR
- CPM
- Revenue
- Spend
- ROAS
Subscribe to the DTC Index
For only $99 a month, you’ll get access to our members-only portal, where you’ll be able to browse our database of 100+ charts, updated weekly.
Plus, you’ll get our full weekly data newsletter, which contains trend analysis and tactical insights from the ecommerce front lines.